The past weekend, the 23rd Coachella Valley Music and Arts Festival took place at the Empire Polo Club in Indio, California. The first weekend was filled with amazing performances, large-scale art installations, food from some of the most famed restaurants in the world and a multitude of other things. Check out our favorite moments from Weekend One here.
Parties are always a huge part of Coachella weekends and this year wasn’t any different. To celebrate their latest innovations, the Space Vibe Trilogy, CELSIUS Energy once again threw an out-of-this-world party in Coachella, CA, aptly named ‘Cosmic Desert’. Celebrities flocked to be among the first to experience the 3 delicious new flavors, Astro Vibe (Sparkling Blue Razz), Cosmic Vibe (Sparkling Fruit Punch), and Galaxy Vibe (Sparkling Strawberry Watermelon). The party was the most celebrity-attended event over Weekend One.
The night wasn’t just about taste buds, though. Guests enjoyed a variety of onsite activations and offerings, and headlining performances by global superstar T-Pain, the enigmatic group Two Friends, and DJ Xandra.
This epic launch event demonstrated how CELSIUS has continued to keep its position as a top 3 player in the energy drink category by staying culturally relevant, further bolstered by its powerhouse partnership with PepsiCo in 2022, where the brand received a cash investment of $550 million in exchange for an 8.5% equity stake.
Be sure to be on the lookout for CELSIUS Energy’s newest flavors coming soon. Check out some photos from the “Cosmic Desert” party below!