Product of Hip Hop’s new video, “Don’t Play Ya Self,” is a powerful reminder to stay true to yourself in a world that’s full of distractions and fakery. Featuring hip hop legend Edo. G and crisp scratches by JHN SWN, the track is a throwback to the raw energy of rocking the mic with the homies and speaking truth to the powers that be. Filmed in Boston, Massachusetts, the video is a cinematic masterpiece, blending masterful camerawork with hand-drawn frame-by-frame animations, all captured with the high-definition Red Dragon Cinema Camera. With its tight bars, fresh cuts, and visual style, “Don’t Play Ya Self” is a nostalgic yet timely anthem reminding us all: when everyone else is playing themselves, Don’t Play Ya Self!