Cape Town rising talent MEME makes an uncompromising statement with his debut project solely produced by Inspector Beats, “WHAT”, a 10-track album with zero features, just pure, undiluted artistry. From boom bap’s gritty soul to grime’s razor-sharp edge and jazz rap’s smoky textures, this project is a one man showcase of MEME’s versatility, vision, and unshakable confidence. “Africa is full of creative talent, and I’m one of them,” he declares, turning his life’s journey into a lyrical and sonic odyssey. No collaborations, no distractions, just MEME’s voice, his beats, and his truth. WHAT. isn’t just an album; it’s a manifesto for the self-made.