This past weekend (September 8th), Pharrell Williams and Doodles (a character-driven universe and next-generation entertainment company) officially premiered Dullsville and The Doodleverse, a groundbreaking animation and music experience. The premiere took place at an event during the Toronto International Film Festival at Toronto’s Design Exchange in the historic Toronto Stock Exchange building. Coi Leray, who created music for the soundtrack and lent her voice to a character featured in the animated special, joined Pharrell, the Doodles team, Trippie Redd, and a range of culture and entertainment leaders at the film’s debut in Toronto.

“After meeting with various studios, we decided to bet on ourselves and develop ‘Dullsville and The Doodleverse’ with an experience that goes way beyond a pilot or film,” said Julian Holguin, CEO of Doodles. “As one of the largest and most influential film festivals in the world, TIFF is the perfect place to debut this milestone project from Doodles.”

Over the course of the months leading up to the release, Doodles orchestrated a 360 degree rollout, anchored by 3 music videos and a 20 minute animated special that featured some of the biggest artists in the world, including Lil Wayne, Lil Yachty, Swae Lee, and Coi Leray. Under the executive production of Pharrell Williams, these award-winning recording artists not only released original music owned by Doodles Records, but also lent their voices to characters featured in the animated special. Additionally, this fully-integrated release featured major partnerships with Adidas, live events, exclusive merchandise, and digital collecting experiences.

Directed by Doodles Co-founder Burnt Toast through his creative studio Golden Wolf, the animated special debuted during the Toronto Film Festival (TIFF) with a 360 degree rollout. ‘Dullsville and The Doodleverse’ leverages the creative capacity of Golden Wolf, Pharrell Williams, and the entire Doodles team. The experience bridges Doodles’ iconic style with a bold cinematic format.

“Because the incredible Doodles community has driven our momentum since the beginning, we wanted to give them a peek at the creative process while honoring the characters they’ve come to love,” added Holguin. “We believe that the remarkable quality of the animated special will excite our loyal fans while attracting new ones.”

After starting as a NFT project in 2021, Doodles has quickly developed a unique and distinguishable brand, identifiable by its pastel-hued characteristics. Over the last two and a half years, that brand has earned hundreds of thousands of fans across the world and collaborated with household brands like Crocs, Adidas, and most recently, G-SHOCK. This community is a core factor in the rise of Doodles. The next generation entertainment company will continue to develop its beloved IP and fuse music, animation and technology to create groundbreaking content experiences that empower artists and their communities.

Check out photos from the premiere below and follow Doodles on Instagram and X for updates on the release, events, merchandise, and digital collectibles.