We love a good collaboration. Obviously, so does Grand Marnier. This week (December 11th), the French brand of liqueurs announced that it is partnering with Grammy-award winning entertainer, songwriter and executive, Future, to blend tradition with innovation. True to the spirit of the Grand Encounter, where the unexpected meeting of two unique and audacious ingredients come together, this partnership fuses two cultural icons to inspire fans to remix their own legacies by breaking the codes of tradition and evolving culture.

‘Remix Your Legacy, Make It Grand’ is the new and original campaign between Grand Marnier and Future. It celebrates and empowers those who tap into their bold spirit to challenge norms with grand twists that impact culture, proving that legacies are perpetually in the making. To bring this to life, Grand Marnier and the Atlanta native are embarking on a multiyear partnership with plans to celebrate legendary milestones in culture. As the campaign launches, the two sides will come together and engage with fans directly, hosting intimate and grand pop experiences and activations across the US, celebrating audacious combinations throughout. Grand Marnier and Future are inspiring fans to get involved and re-write and remix their legacies with the idea that anything is possible and can be made grand.

To kick-off the partnership, Grand Marnier invites fans (21+) to attend exclusive Grand Margarita tasting events in NYC, Houston, and Atlanta from December through early 2025. Not only will consumers have the chance to savor signature brand cocktails, like the Grand Margarita, but they can also collect a Dirty Sprite 2 vinyl, in honor of the 10-year anniversary of the classic album. That’s just the beginning! The brand also invites Future fans and cognac lovers to join the celebration on Instagram and ‘remix their legacy’ by remixing and/or sharing an interpretation of the Grand Margarita for the chance to win one of three Grand Prizes, a vinyl signed by Future himself! Details about the events and tastings and how to enter the contest can be found on the brand’s Instagram, here.

“As a fan of this iconic brand, it’s an honor to partner with Grand Marnier and create the ‘Remix Your Legacy, Make It Grand’ campaign together,” says Future. “Just like the artistry involved in making music, Grand Marnier has perfected a recipe that embodies craftsmanship and heritage and encourages visionaries of all kinds to remix their legacies. As someone who’s flipped the script and reinvented how artists approach making music, I’m excited to see the response from fans and look forward to seeing how people remix their drink of choice and further elevate the Grand Marg.”

Source: Courtesy / Grand Marnier

Acknowledged as a challenger of the status quo, Future left his mark on hip hop by embracing the spirit of a Grand Encounter, the brand’s ethos derived from the idea that bold combinations and unexpected collisions can create something grand. He not only pioneered the use of melodies in trap music, but he’s collaborated with artists across a range of genres including country, rap, R&B, and pop – inspiring a generation of artists to boldly remix their sound, style, collaborations, and more.

“Partnering with Future for ‘Remix Your Legacy, Make It Grand’ is a celebration of creativity and unconventionality,” shares Andrea Sengara, VP of Marketing at Campari America. “Like Grand Marnier, which was born from a blend of unexpected ingredients, this partnership honors tradition but also inspires a generation to redefine what legacy means. We’re excited to continue championing the ambitious seekers of success and their stories that help shape our culture.”

For nearly two centuries, Grand Marnier has embraced the collaboration of unlikely elements to create something exceptional, like the legendary blend of cognac and orange liqueur. Through the ‘Remix Your Legacy, Make It Grand’ campaign, Grand Marnier and Future unite to usher the brand into its next chapter, where challenging the norms to create new and impactful legacies is celebrated.

To learn more about the campaign and stay up to date for news around ‘Remix Your Legacy, Make It Grand’, including what’s to come in 2025, head to @GrandMarnierUSA. Congrats to Future on the partnership!