The iconic brand FUBU, known for its “For Us, By Us” ethos, is making a stateside return at Atlanta Fashion Week this year. The highly anticipated event will showcase FUBU’s Fall 2025 menswear and suits collections with a full runway presentation this Fall. Learn more about the brand’s return inside.

Carl Brown, President and co-founder of FUBU, The Collection, and hotelFUBU, expressed his excitement about the event, stating, “We’re thrilled to share our new vision with the world.” Cecily Groves, VP of Brand Management and Licensing at FUBU and co-founder of hotelFUBU, added, “This collaboration with Atlanta Fashion Week marks a significant milestone for FUBU, bridging our iconic past with a vibrant future in fashion and beyond.”

The runway show will take place on October 4th and feature FUBU’s reimagined classic pieces, infusing fresh energy and style into their 2024-25 collections. Additionally, FUBUsuits will make a special appearance, promising to captivate the audience with their innovative designs.

In conjunction with the runway show, FUBU will host a two-week FUBU ARCHIVE Art Gallery exhibit at Buckhead Art & Co. from October 7 to October 21, 2024. Curated by Team FUBU and Trap Music Museum, this exhibit will celebrate the brand’s rich cultural history and its innovative future, launching at the pinnacle of Atlanta Fashion Week. Angela Watts, founder of Atlanta Fashion Week, highlighted the significance of the exhibit, stating, “The FUBU ARCHIVE gallery experience will showcase a multimedia presentation of legendary memories and milestones.”

The gallery will offer visitors a unique insight into FUBU’s storied history and a sneak peek at the brand’s present and future directions. This collaboration with Atlanta Fashion Week, Buckhead Art & Co., Trap Music Museum, and Uncommon Impact Studios represents a major milestone for FUBU, reintroducing the brand to a new generation of fashion and cultural enthusiasts.

Atlanta Fashion Week 2024 is a five-day cultural event taking place October 2 – 7, 2024. It aims to highlight the latest trends and innovations in the fashion industry. The week will include exclusive runway shows, fashion presentations, pop-up shops, insightful panel discussions, and an art exhibit opening. Designed to showcase the collections of both established designers and emerging talents, this event will attract industry professionals, influencers, and fashion enthusiasts from around the world.

Check out FUBU’s event details below: 

FUBU Runway Show:

• Date: Friday, October 4, 2024
• Time: 8:00 PM ET
• Location: Atlanta Fashion Week Main Stage

FUBU ARCHIVE Art Gallery Exhibit:

• Dates: October 7 – 21, 2024
• Location: Buckhead Art & Co.
• Event programming to be announced

Would you rock new FUBU? Comment your thoughts on the brand’s return below.