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New studies show the top 10 most influential celebrity endorsements from Tiger Woods and Nike to Kim Kardashian and her own company, SKIMS. Check out a gallery of the most influential celebrity endorsements inside.
Research by Skyline Social has revealed the top 10 most influential celebrity endorsements, showing how these high-profile partnerships shape consumer interest and brand impact. The study analyzed 86 celebrity-brand collaborations based on the average number of monthly searches to discover which names and brands have the most enduring appeal.
At the top of the list is Tiger Woods and Nike, generating 3,860 monthly searches. Despite the 27-year collaboration ending this past April, Woods’ role in promoting Nike’s athletic gear, especially during his wins, still resonates. His commercials, including the “Never” ad narrated by his father, are some of the most memorable sports endorsements in history.
Kim Kardashian’s partnership with SKIMS ranks second with 1,627 monthly searches. The business mogul recently starred in a popular commercial, Skims Lab, where she showcases designs from her own shapewear line to Gary Wright’s “Dream Weaver.” The SKIMS brand, co-founded by Kardashian, continues to gain attention across nearly all U.S. states, underscoring its influence in the shapewear industry.
Kendall Jenner’s Pepsi ad takes the third spot with 1,152 searches. Though the 2017 commercial drew widespread criticism for its insensitive messaging regarding social justice, it remains one of the most-discussed endorsements to date. Pepsi swiftly pulled the ad and issued a public apology. This reminds us of a lot of the Michael Jackson Pepsi commercial where his hair caught on fire on set.
In fourth, Ryan Reynolds’ partnership with Mint Mobile draws 994 monthly searches. Reynolds, a part-owner of the company, has starred in humorous commercials, including one where he pokes fun at corporate clichés with a PowerPoint presentation.
Rounding out the top five is Travis Scott’s collaboration with McDonald’s at 859 monthly searches. Scott’s meal combo, designed around his favorite order, caused a viral sensation when it launched in 2020. It led to a higher demand and selling out at various locations.
Other notable endorsements include Pharrell Williams and Louis Vuitton (ranked sixth) with 698 searches, celebrating his work as the brand’s Men’s Creative Director. Also, Justin Bieber’s ongoing Calvin Klein partnership, which has maintained its influence since 2014. Pop star Dua Lipa’s collaboration with Versace, Kevin Hart’s partnership with Fabletics, and Timothée Chalamet’s role with Chanel also make the top 10, highlighting these stars’ continued sway over brand interest.
As Ash Davis, CEO of Skyline Social, notes, these partnerships show just how powerful celebrity endorsements can be. They each create a memorable and lucrative alignment for brands looking to stand out in a competitive market.
Check out a gallery of the top 10 celebrity endorsements below:
1. Kim Kardashian x SKIMS
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Kim Kardashian’s partnership with SKIMS is the second most influential celebrity endorsement, with 1,627 average monthly searches. The celebrity collaboration is the second most popular in every state except Colorado and Utah.
The TV personality recently featured in a commercial titled ‘Skims Lab‘ for the American shapewear brand, which she co-founded in 2019.
In the ad, Kardashian shows off some of the company’s top designs, with Gary Wright’s song Dream Weaver playing over the clip.
2. Tiger Woods x NIKE
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According to the findings, Tiger Woods’ collaboration with Nike is by far the most influential celebrity endorsement, with 3,860 average monthly searches.
Even though the partnership ended in April, it is still the most searched-for celebrity brand deal across America and in each US state. Woods promoted Nike’s athletic gear by wearing it on the course during wins in 82 PGA Tour events and 15 majors.
The professional golfer also starred in numerous commercials with the sports brand throughout the 27-year collaboration. In one of his most memorable ads, Never, Wood’s father voices over a montage of his son playing golf, talking about the tactic he used to help him practice when he was younger.
3. Kendall Jenner x PEPSI
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Kendall Jenner’s Pepsi endorsement has the third-highest number of searches, with 1,152 searches on average each month.
This commercial, featuring the reality TV star, sparked a huge backlash and was widely criticized for trivializing the Black Lives Matter movement.
Pepsi pulled the controversial advertisement and admitted they “missed the mark” in a statement released to the public.
4. Ryan Reynolds x MINT MOBILE
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Ryan Reynolds’ Mint Mobile brand deal is the fourth most influential celebrity endorsement at 994 average monthly searches.
Reynolds was part-owner of Mint Mobile and previously starred in their commercials. One of the most notable ads shows the actor presenting PowerPoint slides, playing on the typical cliches involved in presentations, such as pie charts and bullet points.
5. Travis Scott x MCDONALD’S
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Rounding out the top five is Travis Scott’s collaboration with McDonald’s which generates 859 average monthly searches.
The world-famed rapper partnered up with the global fast-food chain to create a branded meal based on his actual order: a Quarter Pounder topped with bacon and lettuce, fries with barbecue sauce, and a medium Sprite.
6. Pharrell Williams x LOUIS VUITTON
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The sixth most influential celebrity endorsement is Pharrell William‘s collaboration with Louis Vuitton at 698 average monthly searches.
Williams is the Men’s Creative Director for the fashion brand. Louis Vuitton recently celebrated the 20th anniversary of the singer’s iconic Millionaire Sunglasses by reintroducing the accessory and including two new frames.
7. Justin Bieber x CALVIN KLEIN
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In seventh is Justin Bieber’s Calvin Klein collaboration at 559 average monthly searches.
The iconic pop star’s partnership with the fashion brand began back in 2014, and Calvin Klein remained loyal to the singer despite controversy surrounding his run-ins with the law.
Bieber has starred in numerous ads over the years, including ones where he models the brand’s latest designs alongside his wife, Hailey Bieber
8. Dua Lipa x VERSACE
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Dua Lipa’s brand deal with Versace is the eighth most influential, with 403 average monthly searches.
Lipa’s close relationship with Donatella Versace began in 2018 when she wore one of the fashion designer’s leotards during her performance of New Rules at the BRIT Awards.
In May last year, the pair unveiled the La Vacanza collection they co-designed at a fashion show in Cannes. The Dance the Night singer also wears the brand constantly, including throughout the Barbie press tour.
9. Kevin Hart x FABLETICS
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Kevin Hart’s collaboration with Fabletics is ninth at 367 average monthly searches.
The comedy actor partnered with the sportswear brand to create humorous ads to promote the men’s activewear range.
10. Timothée Chalamet x CHANEL
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Timothée Chalamet’s Chanel partnership takes the tenth spot with 317 average monthly searches.
Directed by Martin Scorsese, the ad tells a story of an “actor’s conflict between celebrity and staying true to himself.”
