A 2024 television ad for British airline Jet2 has found an unexpected second life on TikTok, and fans can’t get enough. Featuring a voiceover that happily proclaims “nothing beats a Jet2 holiday,” the ad has gone viral. Check out our favorite viral videos inside.

The new trend is now part of countless comedic videos. Many of which are far from relaxing vacation vibes. Set to the upbeat tune of Jess Glynne’s 2015 hit “Hold My Hand,” the original ad highlights a flight discount of £50 per person, or £200 for a family of four, all while showcasing dreamy shots of family fun under the sun. But while the ad was designed to sell actual holidays, TikTok users have turned the catchy voiceover into a meme-worthy soundtrack for chaos and hilarity.

Whether it’s axe-throwing mishaps, bug infestations, or surfboard wipeouts, TikTokers are using the cheerful “Jet2 holiday” audio to ironically contrast their not-so-idyllic experiences. The trend has racked up millions of views, and the sound itself has been used over a million times across various TikTok audios.

Zoë Lister, the UK-based voice actor behind the viral audio, recently acknowledged the trend on social media. “Chances are if you have a social media account and you live in 2025 on planet Earth, you’ve heard my voice,” she said, amused by the unexpected popularity. Jet2 and Lister even joined forces with Jess Glynne on Capital UK Radio to celebrate the meme-worthy moment, sharing laughs and gratitude for their internet fame.

Jet2 is now fully leaning into the viral spotlight, even commenting “one more thing off our 2025 bucket list” on the trio’s Instagram post.

The wholesome-meets-chaotic trend has become a shared internet joke, poking fun at the contrast between vacation expectations and real-life unpredictability. And while Jet2 may not have planned to become a meme, the brand is winning fans by embracing the moment.

With the internet echoing “nothing beats a Jet2 holiday,” it’s safe to say this airline ad just secured a seat in the hall of viral fame.

Check out our favorites below: