Today (June 12nd), Award-winning production company Box To Box Films announced an exciting new partnership with one of the fastest athletes in the world. Continue reading to find out more!
Box To Box Films has partnered with 100 Meter Olympic gold medalist and six-time world champion sprinter Noah Lyles to launch a new production venture: Iconic Productions. The joint venture will develop long-form, short-form and branded content across a range of formats and subjects, reflecting the shared creative vision of Lyles and Box To Box. Iconic Productions will serve as a platform for original storytelling with global reach and cultural impact.
“Storytelling is one of the most powerful tools we have to inspire, connect, and drive change. With the creation of Iconic Productions, I’m proud to partner with Box To Box Films to create content that speaks to people, challenges conventions, and resonates across borders,” said Noah Lyles. “This is also an amazing opportunity to put athletes’ ideas and passions to the forefront. This is about more than entertainment—it’s about legacy, truth, and amplifying voices that deserve to be heard.”
Box To Box has become known for redefining how global audiences connect with athletes, delivering emotionally resonant and visually compelling narratives. The partnership with Lyles marks an exciting evolution in that mission, as the fastest man in the world brings his unique perspective, charisma, and cultural relevance to the screen. Beyond his success on the track, Iconic Productions will bring to life his interests across sports, entertainment, fashion and popular culture.
“Noah Lyles lives at the apex of sport, culture, fashion, music, and entertainment – he doesn’t just participate in the moment, he helps define it. This venture is about harnessing that energy and cultural relevance to create stories that are as iconic as the man himself. With Iconic Productions, we’re not just documenting the world of sport – we’re shaping the future of it,” said Paul Martin, Co-Founder of Box To Box Films.
The announcement comes as Lyles heads to Cannes Lions for the SPORT Beach program next week, where he will discuss Iconic Productions and other timely topics related to his career and beyond.
Further details about upcoming projects from Iconic Productions will be announced in the months ahead. For updates, visit www.boxtoboxfilms.com and follow on Instagram, YouTube and Twitter/X.
