This week (April 2nd),  The Athlete’s Foot (TAF), renowned for its dynamic blend of athletic-inspired lifestyle and streetwear, proudly announced a significant Name, Image, and Likeness (NIL) partnership with accomplished rapper and standout college basketball player for the LSU Tigers, Flau’jae Johnson. This partnership inaugurates Flau’jae as TAF’s 2024 Brand Ambassador, marking a significant milestone in TAF’s athlete-brand collaborations.

Flau’jae Johnson is not just an athlete but a symbol of resilience, talent, and ambition. Born in Savannah, Georgia, into a legacy of music, she has navigated a path marked by triumph and determination. As a basketball prodigy, Flau’jae has shattered records and earned accolades, including the SEC Freshman of the Year, illustrating her prowess on the court. Off the court, her rap career, inspired by her late father and nurtured through her passion, has seen her shine on national stages, resonating with audiences nationwide.

The Athlete’s Foot is thrilled to align with Flau’jae’s dynamic presence, which embodies the convergence of sports, music, and lifestyle that TAF champions. The NIL partnership will run through the end of 2024. It will feature Flau’jae in a series of brand initiatives, community engagements, and content creation endeavors, reinforcing TAF’s commitment to inspiring the youth and celebrating cultural icons.

The collaboration commences with an intimate Meet & Greet at the Grand Opening event on April 19 at TAF’s newest Baton Rouge store on Highland Road (3332 Highland Road). This event provides a platform for fans to interact with Flau’jae, delve into her journey, and celebrate the fusion of athleticism and artistic expression.

“We are beyond excited to welcome Flau’jae Johnson into The Athlete’s Foot family,” said Darius Billings, Vice President of Marketing and Community Engagement at The Athlete’s Foot. “Flau’jae’s story is one of perseverance, talent, and inspiration. She perfectly embodies the values and spirit of TAF, making her an ideal Brand Ambassador for our community.”

“I’m honored to join The Athlete’s Foot as their 2024 Brand Ambassador. It’s a platform where I can share my story, connect with others who are chasing their dreams, and blend my worlds of basketball and music. I’m excited to be a part of this partnership with TAF, and I hope to continue to inspire others.” said Flau’jae Johnson.

Flau’jae continued to share her excitement and explained what sneaker culture meant to her in a video she posted to Instagram. Check it out below. Congrats to Flau’jae and TAF on the partnership!