Zendaya and Tom Holland, affectionately known as “Tomdaya,” have been the topic of discussion since Zendaya’s slight engagement reveal at the 2025 Golden Globes. Rumors have reignited interest in the couple’s signature approach to love. Read more about “The Tomdaya Effect” and why soft launching your relationship could be the best move.

But what exactly is a soft launch, and why has it become a modern relationship goal?

Soft launching involves sharing subtle hints about your relationship without explicitly announcing it. Think understated Instagram posts—two coffee cups, a cropped hand-holding photo, or attending events together without labels. It’s a quiet nod to intimacy while maintaining privacy, a balance Zendaya and Holland have mastered.

In an exclusive interview with Purely Diamonds, global relationship expert Mairead Molloy explained the benefits of this lowkey approach.

“Zendaya and Tom have managed to protect their relationship and now their rumored engagement by keeping it under wraps,” says Molloy. “This approach allows couples to build a strong bond without the pressures of constant public scrutiny.”

For high-profile couples like Zendaya and Tom, privacy is paramount. But their soft launch strategy resonates with many young people navigating love in a social media-driven world.

“There is so much pressure on social media to make your relationship look perfect,” Molloy adds. “By choosing privacy, couples can avoid that stress. It’s about setting boundaries and deciding what to share and what to keep for yourselves.”

So, how can you soft-launch your own relationship?

Molloy offers practical advice:

• Start small: Post subtle content like a shared activity or a scenic photo but skip the tags and captions.
• Let actions speak: Let people notice you’re spending time together naturally without drawing attention.
• Focus on connection: Protect your happiness while your bond grows, rather than seeking external validation.

“Zendaya and Tom’s story shows us that love doesn’t need to be loud to be joyful,” Molloy concludes. “In a world of oversharing, privacy can be the ultimate way to celebrate love.”

Whether or not the engagement rumors are true, Tomdaya’s modern, refreshing approach to relationships is a reminder of how keeping your relationship between you and your partner can lead to immense happiness. Their quiet celebration of love is proof that sometimes, less is more.