Harlem gets the money! This week (August 21), it was announced that the highly popular sports talk show, “It Is What It Is” hosted by Cam’ron Giles, Mason (Ma$e) Betha, and Treasure “Stat Baby” Wilson, signed an eight-figure deal with popular sports betting platform Underdog Fantasy. Their partnership will last for eighteen months.

The “It Is What It Is” show, under Giles’ Come And Talk 2 Me network, will be back in the first week of September after a successful first season earlier in the year. The sports talk show featured guests in hip-hop and sports culture with the likes of Ice Cube, Stephen A Smith, Paul Pierce, Andre Drummond, Brandon Marshall, and more. The two New York rap legends and the analytic hostess creates a perfect blend of cutting-edge journalism with the delivery from a robust New York culture.

The Brooklyn-based sports platform, Underdog Fantasy, has cosigned other major sports platforms like Gil’s Arena hosted by former NBA player Gilbert Arenas. It’s a fast-rising sports betting platform available in most states. One can start making bets at eighteen (except for Massachusetts and Arizona where you have to be 21+, and Alabama & Nebraska where you have to be 19+).

“Thank you Nick (Nicholas Green of Underdog Fantasy),” says Giles, “We appreciate you seeing the true value of ‘It Is What It Is.’”

Congrats to Cam, Ma$e and their whole team on the new deal. We can’t wait to see what’s in store for season two. Check out a video of two of hip-hop’s most charismatic and influential figures signing the dotted lines.