English DJ and record producer Jax Jones has launched his own record label named ‘WGUD’, though in partnership with Polydor Records.

Speaking on the motive behind launching his record label which will be run alongside with his long-term manager Dan Stacey, Jones said;

Being an artist, I know the courage it takes to make it. I want to create an environment for artists to blossom, with access to everything I can offer – from the expertise of my team to a personal relationship with me, free from interference and bullshit, because I believe that’s what it takes to make the best music. And partnering up with Polydor means we can go the whole way round the world with you. It’s like Kai says in the WUGD manifesto – we’ll find a way together.”

WUGD’s manifesto was written by poet Kai Isaiah Jamal. There will be a bursary scheme and mentorship programme for young creatives starting out in the music business.

“We want to help artists make their favourite music. That’s what has always driven Timz in his own career from day one, and I’m proud that WUGD will help other artists do the same. We both feel passionately about protecting the artists vision and creating opportunities for the next generation. Cut the crap. Enjoy it,” says Dan Stacey.

The first release from the stables of WGUD is a track from Jaz Jones called ‘Feels’.