Today, international superstars Shatta Wale and Skillibeng released the highly-anticipated track ‘Blow Up’. The moment is huge for the Dancehall culture, building a firm bridge between Africa’s and Jamaica’s leading artists. To further show how large it is, the Dancehall artists have scored a billboard in Toronto’s famous Eaton Centre. To secure an advertisement in Downtown Toronto is no easy feat, and to land one from Spotify is even more challenging. I’d know, so it is terrific to see it. Stream the Gold Up, Kim’s Media House & Eastsyde Records production below.

Editor’s Note (March 19, 2021, 6:55 PM EST):Updated (6:54): Unfortunately, this does not appear to be an actual billboard.