On his new single ‘Who Do You Love?’, Georgia-born, Los Angeles-based Pop visionary Terrell Hines sings of an apocalyptic “war on earth” yet finds transcendence. “So much going on can’t help myself,” he wails in the chorus. “If we’re all going down then what do you desire? I’ll take you higher.” The song joyfully blurs sonic borders, opening with a glittery burst of electronics before giving way to psychedelic soul, tense funk, euphoric blues-rock, and gospel-pop anthemics.

Netflix selected “Who Do You Love?” to fuel its summer movie preview. Saturated in vibrant colors, the animated lyric video that accompanies “Who Do You Love?” introduces a character who’s not afraid to go against the grain, pulling a heavy load backwards. A sign nods to Hines’ hometown of Dublin, Georgia. Hines – who has already amassed more than five million streams without releasing an album or touring the U.S. – displays a polymathic musicality, honed in part during his studies on scholarship at Berklee College of Music. In 2019, he appeared on the title track to Beck’s Hyperspace album and saw a major boost after his music was used during an Apple Keynote. Hines, hailed as a “Breakout Emerging Artist” by Billboard, creates an entire ecosystem for his songs, where sonic structures and lyrics are just as likely to be inspired by the sociopolitical as the personal, by functional architecture as abstract art, by the austere science of survivalism as the limitless potential of technology. The best part is, you don’t have to know all that to feel the holistic magic of his work. We hear immediacy, exuberance, freedom, and ingenuity – music as surprising as it is captivating – while he sees a burning question: “If shit popped off and society had to be rebuilt,” asks Hines, “how would I do it?”

Listen and watch the lyric video for “Who Do You Love?’ below.