English singer and songwriter Ed Sheeran is reportedly the new face of TikTok after signing a big-money deal.

Ed Sheeran was apparently spotted filming with the viral video-sharing platform in London recently. According to a source;

“It is a huge coup to get someone as big as Ed on board and everyone is really excited about the end result. TikTok is a huge platform for artists now and Ed can see that. It was something he wanted to get involved in and the project he has done with them is really exciting.”

Ed’s partnership with TikTok is part of his comeback, after he announced a new album and tour when he was unveiled as the sponsor of Ipswich Town FC in May. Insiders said it was likely his alliance with TikTok would also be a new way for him to promote his latest music.