Rolling Loud‘s exquisite taste and appetite for innovation helped the brand create the world’s biggest hip-hop festival in just a few short years. Today, Rolling Loud keeps an eye firmly focused on the future, announcing LoudPunx, a new Rolling Loud NFT program with unprecedented utility. Named after the “Punx” figures that populate the grounds at each Rolling Loud festival, “LoudPunx” is a collection of 10,000 NFTs that provide holders free entry into every Rolling Loud festival across the globe–for life. “LoudPunx” holders also receive many other benefits, including a generative PFP image, and preferred access to Rolling Loud’s future Metaverse and Web3 endeavors.

LoudPunx is a collection of 10,000 utility enabled NFTs. “LoudPunx” offer much more than just a unique profile pic and NFT ownership–”LoudPunx” NFTs are the key to a bevy of exclusive experiences. “LoudPunx” holders receive access to their own will call line at the entrance to each festival–a much shorter line–as well as access to a private “LoudPunx” lounge at select festivals. “LoudPunx” unlocks levels of the Rolling Loud experience beyond the festivals, granting access to a token-gated Discord that promises exclusive interviews and AMAs with Hip-Hop figures, and LoudPunx-specific merch collaborations with premier brands.

Join the Discord to learn more about LoudPunx via this link.

Rolling Loud announces “LoudPunx” during a massive year for the music festival, promising two American festivals and three international events. The crown jewel of the festival brand is Rolling Loud Miami, which made a seismic impact in July, with headliners Kendrick Lamar, Kid Cudi, and Future, special guest appearances, and performances from many of the hottest names in the rap game. This Fall, Rolling Loud returns to the Big Apple with Rolling Loud New York 2022, led by headliners Nicki Minaj, A$AP Rocky, and Future.

Rolling Loud expands its brand into international territory this year, hosting its first ever festivals in Europe and Canada. In September, Rolling Loud hosts the first-ever Rolling Loud Toronto, featuring an international array of A-listers including headliners Future, WizKid, and Dave. Rolling Loud hosted two international events this summer, with Rolling Loud Portugal and Rolling Loud x WOO HAH! Fest in the Netherlands, and plans to expand to Thailand next year.

Led by its founders Matt Zingler and Tariq Cherif, Rolling Loud is on a mission to top their massively successful 2021. Stay tuned for many more announcements, as Rolling Loud continues to lead the vanguard of live music experiences in Hip-Hop and beyond.